Evian has launched a new rPET prototype bottle using technology from clean technology company Loop Industries. As the demand for more sustainable packaging solutions continues to grow, Loop Industries states to offer a technology that allows no and low value PET plastics that would otherwise go to waste to be recycled endlessly into new, virgin-like PET plastic. The process breaks down plastic into its base building blocks, or monomers. The monomers are then purified and repolymerised into Loop PET plastic. This technology allows more plastic to be kept in use, reduces reliance on fossil fuels and avoids the creation of new plastic.
The technology is intended to enable a continuous loop for recycling at large scale, meaning that all types of PET plastic waste can be transformed into high quality plastic bottles. To bring to life this latest concept, Evian has renamed its prototype bottles to ‘Evian Loop’ to highlight each bottle’s recycling potential.
Evian’s partnership with Loop Industries spans four years, during which time Loop Industries worked on perfecting its technology for commercial production on a global scale. The partnership will see this pioneering technology rolled out across markets beginning in 2022 and is part of Evian’s effort to accelerate the development of innovative sustainable packaging solutions.
Commenting on the launch, Shweta Harit, VP of Marketing at Evian, said: “By partnering with Loop Industries, we can look to accelerate our drive to keep the use of virgin plastic to an absolute minimum, whilst also preserving the uniqueness and purity of our natural mineral water.”
Daniel Solomita, Founder and CEO of Loop Industries, said: “We are proud to announce an important milestone in the commercialisation of our technology, with the first commercial production of consumer beverage bottles made entirely from Loop branded PET resin using 100% recycled content. […] With the completion of our small-scale production facility in Terrebonne Quebec, we are now producing commercial volumes of PET resin for global brand companies, using local waste plastic that would otherwise not be recycled. In addition, we look forward to beginning the roll out of Infinite Loop manufacturing facilities in North America, Asia and Europe, including our recently announced strategic partnership with SK geo centric.”