New bottle design and water line for Durrat AI Khaleej in Iraq

Established in 2007, Durrat Al Khaleej is one of the leading bottled water producers in Iraq. Inspired to improve production to ensure they meet stringent standards, Durrat Al Khaleej has a laboratory that systematically checks the water produced, guaranteeing high levels of quality and safety throughout the supply chain, from raw materials to the point of consumption.

To optimise bottle design as well as line performance, Durrat Al Khaleej chose Sidel to deliver a complete water line. As the site for the line was a greenfield project, the collaboration between Sidel and DaK was key to the successful development of a new PET bottle design as well as managing the installation and commissioning of the equipment. Following a meeting in Dubai, Sidel’s packaging experts proposed a lightweight solution, which could also incorporate the bottles’ original premium look, fully meeting the client’s expectations. Weighing only 10.5 g, the lightweight PET bottle in the 500 ml bottle format, also has high stability and has so far proved to be successful in the market. The line operates with a speed of 24,000 bph for 500 ml. Not only has it helped the client save water on bottle cleaning, but also no air conveyer is needed.

“Sidel provided extra support well beyond the scope of delivering the equipment to Europe, by choosing trusted shipping companies and recommending approved experts for installation and commissioning of the line in Iraq. This ensured that the entire logistic flow was well planned and smoothly implemented,” explains Mr Ibraheem Ghudaib, CEO at Durrat Al Khaleej. The installation and commissioning was successful, achieving 98.1% line efficiency during the customer acceptance validation (CAV). Thanks to Sidel’s great teamwork, the project kick-off was in March 2020, and the first sellable bottle was launched in December 2020.

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