In cooperation with Alpla, the Slovenian mineral water company Donat replaced its PET and glass packaging entirely with 100% rPET bottles. With this step, the company intends to cut its carbon emissions by up to 90%.
Under the motto of ‘green to green’, Alpla initiated the use of 100% green rPET bottles to replace the 100% virgin-material PET and glass bottles conventionally used by the Slovenian mineral water company Donat. Donat’s decision to discontinue the use of virgin PET bottles and reusable glass packaging is resulting in an annual saving of around one million litres of drinking water and some 98,000 kilowatt-hours of electricity; 12,000kg of cleaning product can be eliminated in this way too. This cuts its carbon emissions by up to 90%, the company calculated.
As the Slovenian market is dominated by green PET bottles, it made sense for Alpla to choose a ‘green to green’ approach. Green bottles are collected in Slovenia and recycled at the Alpla recycling plant in Wöllersdorf, Austria, and then go back onto supermarket shelves as new rPET mineral water bottles.
“We have been involved in closed-loop recycling in Slovenia since 2014 and we turn 4,000-5,000t of Slovenian PET bottles into rPET at PET Recycling Team in Wöllersdorf. When the opportunity arose for us to use green rPET for the Donat bottles, we seized it and began to collect and separate these bottles, which would normally end up in non-food recycling. The result is a sustainable recycling project with a long-term partnership and a win-win situation for both companies,” says Primoz Agrez, Multi-Country Manager, Balkan/Adria, at Alpla.
Donat’s total volume amounts to 35 million bottles a year, 30% of which are 0.5-litre bottles and 70% 1-litre bottles. Around 1,300t of green bottles have to be collected a year in order to meet all of Donat’s rPET bottle needs.