Suntory Beverage and Food Great Britain & Ireland (SBF GB&I) is investing £6M in its Lucozade brand to help minimise its impact on the environment. From the end of this year, all of Lucozade Sport’s bottles will be made from 100% recycled plastic and will feature a label that is half the size of the original. Although they’ve always been recyclable, the new labels which feature on-pack recycling prompts, intended to ensure that the bottles can be sorted into the clear waste stream to be recycled back into bottles at UK recycling centres.
In total the changes represent a saving of 3,500 tonnes of virgin plastic and 9,000 tonnes of CO2, contributing towards SBF GB&I’s net zero and 100% sustainable plastic packaging ambition.
Lucozade Sport’s new rPET bottles and reduced sleeve design have been endorsed by a raft of recycling organisations, including the Recycling Association, who praised the investment from SBF GB&I. “We have been critical in the past of brands using a full plastic sleeve around their bottles. Suntory Beverage and Food GB&I have gone above and beyond remedying this in their re-design, by not only minimising the plastic sleeve, and ensuring the whole bottle is recyclable, but they’ve moved to using 100% recycled material in its manufacture too,” Simon Ellin, CEO at The Recycling Association, commented on the initiative.