Sidel’s art designers have created the Nuuk bottle concept. Taking its name from Greenland’s capital and the fjords, the clear, 100% PET Nuuk container was designed for high-quality, fjord-sourced premium water brands.
The 500 ml bottle showcases the water it contains and reflects the brand’s essence. Thanks to its asymmetric shape, Nuuk stands out on the shelves, putting traditional water bottle designs in the shade.
“The specific ice shape on the lower part of the bottle constitutes a great asset and reinforces its structure. It gives the impression that the bottle is surging up from the ice,” explains Laurent Lepoitevin, Packaging Design Engineer at Sidel. In line with its origins, the deep bottle base resembles a rock glacier and is produced by Sidel’s patented Base Over Stroke System (BOSS). The mechanical forming which takes place during the blowing process optimises the material distribution in the final bottle base profile. The consistent blowing process uses a minimum amount of material. The wide cap, with its ice shape and blue colour, enhances the brand’s premium look and perception. The bottle is also compatible with tethered cap solutions to meet environmental requirements and forthcoming regulations.
Geometric Viking art influences label design
The transparent Pressure-Sensitive Label (PSL) decoration is inspired by authentic Viking art, more specifically the Borre style. In the 10th century, the Nuuk area was inhabited by Vikings who left their cultural imprint, including their art. Laurent explains: “The Borre style embraces a range of geometric interlacing, knot patterns and zoomorphic (single animal) motifs.” Five versions of the label show different graphic designs based on this geometric interlacing. The brand logo is a snowflake combined with an ancient Norse symbol, Vegvisir, a symbol of protection and guidance believed to be used as a compass by Vikings. The other labels represent important symbols of Viking culture, including the drakkar ship, two head-to-tail fishes, the artic fox, and the polar bear. Consumers can collect each bottle from this unique family.