Multi-Color Corporation (MCC), a global leader in label solutions, and Digimarc Corporation (Nasdaq: DMRC), creator of the Digimarc Platform for digital identification and detection, announced this week a partnership to serialise product packaging and labels with Digimarc Barcode in support of food safety and traceability initiatives. MCC is a member of the HolyGrail 2.0 project, and the company is utilising an additional application of Digimarc—non-serialised digital watermarking identities—with its client Orkla, a leading supplier of branded consumer goods in Europe and India, to improve the sortation of plastic and promote a circular economy.
According to the U.S. Department of Agriculture, recalls in the food industry cost approximately $29 million per occurrence. To help mitigate the impact of these recalls, MCC and Digimarc have co-developed a hybrid printing method in which Digimarc Barcode can be printed in large volumes. Plastic clamshells containing berries, for example, can be serialised with a Digimarc-enhanced label produced by MCC’s hybrid printing process. Quality control procedures ensure Digimarc is scannable throughout the supply chain. And when consumer brands combine serialised products with an IoT management platform, individual packages can easily be traced back to their origin at a specific farm, as well as across the entire supply chain.
“Traceability is essential for consumer brands and food manufacturers to promote consumer safety, mitigate risk and gain real-time insight into raw materials and product locations in farms, warehouses, logistics and distribution centers,” said Matthew Thomas, Business Development Manager, MCC. “MCC’s rich expertise in the area of digital and hybrid printing brings Digimarc’s serialized identities to life and at scale. It’s a partnership that is perfectly positioned to impact the food supply chain of today and the future.”
Plastic sorting application
In addition to using serialised Digimarc Barcode, MCC Verstraete IML is working with Orkla to introduce Digimarc’s digital watermarking identities into packaging for one of its product lines. The interactive IML (Injection Moulding Labels) with Digimarc, can enable accurate and reliable scanning, to improve plastic sorting, and return more plastics back into the recovery stream. “With Digimarc digital watermarking, we can alter how people view waste. For example, when a bottle is empty, it becomes unwanted—something to be discarded. Now imagine if, instead of just throwing this away, the consumer could scan the bottle with their smartphone and be shown new possibilities,” said Pavel Komurka, Packaging Innovation and Sustainability Coordinator at Orkla. “We could present ideas and provide examples, from reuse options to new products created at the end of a recycling stream. With Digimarc, we’re able to explore an exciting new world of opportunities.”
“Our partnership with MCC provides a tangible way for consumer brands to get started on their traceability and recycling initiatives,” said Scott Wilcox, VP, Client Services, Digimarc. “By partnering with the intelligent labeling experts at MCC and MCC Verstraete IML, we can work to serialise packaging and labels and help support brands and retailers eager to modernise their supply chains and gain more control, safety and insight into their product work flows.”
Original White Paper
MCC published an original white paper that highlights the challenge of food safety, outlines the benefits of Digimarc Barcode and details how MCC is working with Orkla to support its sustainability goals. Download the white paper. MCC recently held a webinar on “Intelligent Food Labeling” with panelists Matthew Thomas, Business Development Manager at MCC Label, Jay Sperry, Platform Evangelist at Digimarc and Nico Van de Walle, Product & Circular Economy Manager at MCC Verstraete.