Sidel delivered its 5,000th labeller for Ting Hsin International Group (Ting Hsin) in China. As the new addition to Ting Hsin’s labeller family, the EvoDeco Roll-Fed is equipped with additional functions not previously available, such as the automatic vacuum drum cleaning system and automatic label removal both enabling consistent uptime. Based on a common core and optimised design, the labeller enables the delivery of different stock-keeping units (SKUs). The EvoDeco platform can provide several labelling applications in one multi-technology machine or a single labelling application for optimised uptime and lower total cost of ownership (TCO). The labeller design is also simplified, with greater attention paid to ergonomics for more user-friendly operation and reduced maintenance.
The long-term cooperation between Sidel and Ting Hsin dates back to 2005, when the first 20 labellers for water lines were installed. As one of the leading beverage players in the world, the famous beverage brand Master Kong is part of Ting Hsin, leading the ready-to-drink (RTD) tea segment in China with a 46% market share and being one of the top two carbonated soft drink (CSD) manufacturers in China with around 30% market share.
Many trends, influenced by regulations and consumers’ healthy lifestyle choices and their concerns about the environment, are changing the beverage market in China at an incredible speed. People prefer to buy drinks from brands that embody their beliefs. Therefore, it is crucial for brands to make every effort to optimise brand experience with cost-efficient and sustainable production.