The Krones virtual showroom serves as a communication platform to secure and build customer relationships even in times of travel restrictions and cancelled trade events.
Especially during the Covid-19 pandemic, new forms of communication have become increasingly important, with virtual interaction replacing many face-to-face meetings. This is true not only for the private sphere but also for the Krones sales department, which is having to manage without trade fairs at a time when visits to customers are severely restricted. Back in April 2020, Krones created a digital trade fair stand as a platform for customer meetings and at the same time started working on a larger-scale solution: a virtual showroom, which has been online since 30 November. “This showroom is not intended as a trade fair replacement but as an enhancement to trade fairs and also as a long-term communication platform, even when trade fairs are able to resume again in their usual format,” explains Peter Moertl, Press Relations Krones AG.
MetaPure Recycling System
The showroom includes 3D models of machines that have been made virtually accessible – an advantage illustrated especially by the recycling system for PET and Polyolefin, Krones MetaPure. Although in reality this is several hundred cubic metres in size, interested viewers can inspect it from all angles online and even go right into the system, without having to travel. Everything from the separating of the baled product, the de-labeller, the sorting tower, the individual washing modules and the decontamination module MetaPure S can be seen by the viewer conveniently on the screen.
Alongside the 3D models, the virtual showroom also includes its own conferencing tool, through which customers can find out more about the Krones portfolio in personal meetings with sales consultants.