Keurig Dr Pepper announced that its Snapple and Core brands are transitioning to bottles made of 100% rPET, eliminating approximately 46.3 million pounds of virgin plastic used by KDP annually. Snapple is available now in 100% recycled plastic 16 oz. bottles in West Coast markets and will continue to roll out in phases across the country through early next year. In addition, with production underway, Core bottles made from 100% recycled plastic will be on shelves beginning in early 2021.
Across KDP’s portfolio of more than 125 brands, 20% of the materials used in packaging is currently made from post-consumer recycled (PCR) content. Transitioning to recycled plastic in Snapple and Core bottles will increase that total by approximately four percentage points, moving the Company closer to achieving its goal of 30% PCR packaging across its portfolio by 2025.
Switching to recycled plastic for Snapple and CORE is the equivalent of taking 7,500 cars off the road for one year, saving 35,000 metric tons of emissions from going into the environment, states the Company. These efforts will also contribute to KDP’s new climate targets approved by the Science Based Targets initiative.
Each Snapple and Core rPET bottle will feature a How2Recycle label, an industry-leading standardised labelling system that clearly communicates recycling instructions to consumers. The introduction of rPET bottles supports the Company’s commitment to the American Beverage Association’s Every Bottle Back initiative, a recycling modernisation program that includes a collective beverage company investment of $100 million to reduce use of new plastic by increasing the amount of recycled plastic available to be remade into new bottles in the United States.