Lectures by experts on current trends and challenges, discussion rounds, tastings in the Craft Drinks Areas, competitions including the European Beer Star, and also the German Beer Sommeliers Championship: exhibitors and visitors can look forward to an extensive programme at the Special Edition of BrauBeviale, scheduled for 10 to 12 November this year. Six lecture stages in the exhibition halls – BrauBeviale@stage – will provide plenty of space for everything and will combine both in-person and online experiences. Many of the items on the programme contribute to the theme of the future viability of the sector. BrauBeviale@stage can also be enjoyed online.
BrauBeviale’s extensive supporting programme has always been a defining feature of the regular industry meeting. “Gathering together, sharing knowledge, taking ideas home: recent months have shown there is a particular need in this area, and this has also been regularly drawn to our attention in our exchanges,” comments Andrea Kalrait, Executive Director BrauBeviale at NürnbergMesse GmbH. “To meet this need and boost the dialogue in the beverage industry, we have worked with our partners to expand our supporting programme even further. The BrauBeviale Special Edition now offers six theme stages, and the sector is keen to use this platform to incorporate events that have previously taken place either before or after the main fair, such as the Export Forum German Beverages, as part of the fair itself.” This is precisely the context in which the key theme of the current BrauBeviale Triple, the future viability of the beverage industry, will play a particular role in the programme.
Center Stage, Exhibition Stage, Craft Beverages and brau@home Stage, Technology Stage, Special Interest Stage and Award Stage – there will be a lot to choose from. And many other items on the agenda will also consider the future viability and market opportunities for the beverage industry. Right on Day 1 of the fair, the Center Stage will host discussion on the Hot Topic of “The Corona Disruption and its consequences for the beverage industry”. And on a similar theme, the Marketing Forum held by K&A BrandResearch on the same day will hazard a look into the future: “Drinks after the crisis: what will surprise people?” The Expert Forum German Beverages, previously positioned the day before BrauBeviale and part of the regular programme of the fair for the first time this year, will look at the “New normality in foreign trade”. And the lecture session on Italian Affairs will cast a special look at the market situation in Italy.
Further lectures and panel sessions will be held by Private Brauereien Bayern, the honorary sponsor of BrauBeviale, and other partners including VLB (Versuchs- und Lehranstalt für Brauerei), the Berlin-based brewing teaching and training institute; Bayern Design; the Federal Association of German Beverage Wholesalers (Bundesverband des Deutschen Getränkefachgrosshandels); the German Packaging Institute (Deutsches Verpackungsinstitut); the Federation of German Food and Drink Industries (Bundesvereinigung der Deutschen Ernährungsindustrie, BVE); SGS Fresenius and many more. In addition to the themes mentioned, the on-stage events will also cover topics such as sustainability, energy management and raw materials. The main focus for the last day of the fair will once again be on training and professional development, with information and contacts on the Center Stage for new talents and young professionals under the banner of #workforbeverages. For the current programme please go to: www.braubeviale.de/programme