Minimalist label design

CCL Kontur has been entrusted by Coca-Cola to develop the label printing technology for the new “Rich” product range of cold storage juices. The goal was to highlight the naturalness of the product itself keeping the concept of a minimalist label design. 

The Russian printing house CCL Kontur worked together with the CCL team in the United Kingdom to put into practice the concept elaborated by the Russian plant.

The shrink sleeve was produced on PET material with UV Flexographic printing technology. Fine lines of the leaves in the label background produced with reverse printing over soft-touch varnish give the design the stylish touch and exquisite minimalist elegance that the client aspired to see in the new natural product.

The new product contains superfruits that are said to boast high amounts of natural elements in their content that are beneficial to human health. In addition to that, juices are produced with the use of direct extraction technology and don’t undergo the concentration process ensuring that naturalness and fresh taste of juicy fruits are preserved.

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