Essentra Tapes has launched the first tear tape for flexible packaging to combine the sustainability of recycled rPET alongside the benefits of easy-opening and brand enhancement.
Responding to both consumer demand for packaging sustainability and the latest legislative requirements for recycled content, the new SupaStrip PCR is made from rPET and contains 70 per cent post-consumer resin (PCR) in a single ply, 23micron film.
SupaStrip PCR is claimed to be easy to implement within flexible packaging lines and intuitive to use, providing fast, safe, and immediate access to the contents. In addition, the ability to print the tape allows a diverse range of brand messages and logos to be added for enhanced on-shelf impact and consumer interaction.
SupaStrip PCR is suited for PET based packaging films, making it a partner for bottles and shrink sleeves where the use of one material type creates a simple recycling route for consumers.
Equally important, the tape builds on the growing demand consumers have not just for packaging functionality, but also for brand integrity. As well as ensuring ease of opening, using SupaStrip PCR means knives or other sharp implements are removed from the process thereby minimising the risk of product damage and possible personal injury. At the same time, the tamper-evident nature of tear tape gives a clear indication if a product has been opened previously, providing customer confidence in the goods they buy.
The innovation team at Essentra Tapes has focused its development work on ensuring that the inclusion of recycled material in SupaStrip PCR still delivers the same easy opening and branding functionality available from the company’s other tapes.