OneCircle, the global leader in PET kegs, has announced two new partnerships which will increase its footprint in Scandinavia and the Baltics, as part of its reseller strategy and global growth plans. The new partners, Caldic and Norway’s biggest brewing wholesaler and retailer Craft & Co, will now sell OneCircle’s market leading KeyKeg range and will focus on breweries in the region.
Caldic Ingredients, which supplies the complete range of brewing ingredients including malts, hops, yeast and minerals, is now an official reseller of KeyKegs in Denmark, Norway, Finland and Iceland. By selling KeyKeg alongside other key brewing ingredients, Caldic can help breweries reduce their transport and distribution costs.
Craft & Co is a leading supplier to homebrewers, brew stores and micro brewers in Norway and Sweden, providing a one-stop-shop for all brewing ingredients and equipment. It launched in Norway in 2011 and it now boasts one of the largest brewing customer bases in the local market.
KeyKeg is fully recyclable and can be used in a circular way as raw material for new kegs. Currently, 30% of a KeyKeg is made from recycled material thanks to the collection and recycling projects established by OneCircle which operate alongside existing waste streams. There are now successful schemes in the Netherlands, United Kingdom, Spain, Ireland, Switzerland, France and Belgium, with more planned around the world. The kegs provide other significant sustainability benefits including reduced CO2 emissions and water use, and there’s no need for harsh cleaning chemicals.