The World Beverage Innovation Awards, in association with BrauBeviale, was designed to celebrate excellence and innovation across numerous categories within the beverage industry. At the 2019 Award Ceremony, Aptar Food + Beverage was recognised with the Best Closure Award for its Flip Lid solution.
A panel of nine judges considered entries from over 33 countries in 24 different categories. Aptar’s Flip Lid was recognised by this jury as a “very innovative concept that goes in line with today’s main concerns about packaging disposal and recycling” and is “a consumer friendly closure”. Aptar Food + Beverage has re-invented packaging for tethered closures to enhance the consumer drinking experience.
Aptar’s Flip Lid closure, was designed to promote post use recycling – since the tethered closure remains attached to the bottle throughout its life cycle – while also improving the consumer drinking experience. A critical technical parameter for ease of opening is the closure’s protruding element, which aids in gripping and lifting the lid, allowing for one-handed experience. This closure also offers consumers a wide opening for drinking comfort, and an audible click when the hinge is fully open, and fully closed.
In addition, Flip Lid gives brands the opportunity to reduce amount of plastic being used, by pushing the limits on light weighting the bottleneck, without compromising the consumer experience.
Photo: Ryan Kenny, Aptar’s President Food+Beverage EMEA (in the middle) receives the Award on behalf of Aptar Food + Beverage.