With a goal of educating consumers, customers and other stakeholders on the benefits of plastic packaging, Amcor recently launched a “Choose Plastic” marketing campaign. The multi-pronged initiative, which includes a new webpage, an informative brochure and other materials, is designed to:
- Tell the “PET story” with truth, strength and conviction – clearing up common misperceptions regarding plastic packaging.
- Demonstrate where PET stands versus other packaging types, including glass, cans and Tetra aseptic boxes.
- Help customers educate their employees, legislators and consumers on the benefits of plastic packaging.
Amcor states that PET bottles and jars are not only lightweight, shatterproof, transparent, recloseable and resealable, studies also show that they are infinitely recyclable*, generate up to 70% less greenhouse gas emissions than other packaging types**, require fewer fossil fuels to produce than aluminum cans*** and have fewer transportation costs than glass1. Additionally, 90% of the PET that goes into recycling bins gets recycled2, while only 49% of cans3, 40% of glass2 and 16% of Tetra aseptic boxes4 get recycled.
Eric Roegner, President of Amcor Rigid Packaging (ARP) noted that 97% of Amcor Rigid Packaging’s bottles and jars are designed to be recyclable. The company has pledged to develop all of its packaging to be recyclable or reusable by 2025.
In addition, Amcor is working with associations such as The Plastics Industry Association, NAPCOR, and The Recycling Partnership to promote plastics, increase recycling rates and drive greater use of post-consumer materials. Amcor is also working with environmental organisations, such as the World Wildlife Fund and the Trash Free Seas Alliance to eliminate plastic waste.
- *with existing technologies, including chemical recycling.
- **Versus aluminium cans and glass.
- ***Amcor Life Cycle Analysis
- 1 Goldman Sachs The Plastic Paradox, 2017.
- 2 In the U.S., NAPCOR Recycling Report, 2017.
- 3 https://resource-recycling.com/recycling/2019/09/17/aluminum-can-recycling-rate-increases-after-down-year/.
- 4 Waste Advantage Magazine, May 31,2019. Breaking Through Misconceptions.)