Poland Spring Brand 100% Natural Spring Water, America’s leading spring water brand, announced that it has started transitioning its packaging to rPET, and plans to be the first major bottled water brand to reach 100% recycled plastic across its still water portfolio by 2022. This month, the brand’s 1-liter bottles will begin being made using 100% rPET. In April, the brand launched a premium offering, Poland Spring ORIGIN in 900ml bottles, which are also made entirely of recycled plastic.
This initiative comes just months after Poland Spring’s parent company, Nestlé Waters North America, announced that it will achieve 25% recycled plastic across its U.S. domestic portfolio by 2021. The company plans to continue expanding its use of recycled materials in the coming years, further setting to reach 50% recycled plastic by 2025.
As recycling rates in the United States still hover around 30%, Poland Spring recognises that in order to fulfill its commitment to use recycled plastic in its packaging, it must also invest in initiatives that help plastic bottles get back in the recycling bin in the first place. That’s why Poland Spring, along with its parent company, is collaborating with organisations like Closed Loop Fund to help increase recycling infrastructure. The brand is also expanding How2Recycle labels across all of its packaging, to remind consumers to empty the bottle, replace the cap and recycle when they’re done.