The L’Occitane Group and Loop Industries announced the signing of a multi-year supply agreement for Loop branded 100% sustainable PET.
The agreement will see the L’Occitane en Provence brand start to incorporate Loop PET plastic into its product packaging as of 2022, enabling it to increase from its current 30% recycled plastic to reach 100% in its bottles by 2025 and place the Loop logo on all packaging containing Loop PET .
As the demand for sustainable packaging solutions continues to grow, Loop Industries has emerged with transformational upcycling technology that allows plastic bottles and packaging, carpet and polyester textile of any colour, transparency or condition and even ocean plastics that have been degraded by the sun and salt, to provide brand owners a sustainable plastic product that helps solve the plastic pollution problem and meets FDA requirements for use in food-grade packaging.
The L’Occitane Group is committed to limiting its impact on the environment at every possible step, from product formulation and sustainable packaging through to final product distribution. The company first introduced eco-refills in 2008 and currently proposes 15 eco-refill products. These not only use up to 90% less packaging than the original containers (representing a saving of 121 tons in 2018), but also lower CO2 emissions thanks to the reduced product transport. The group is working with specialised suppliers to design lighter packaging that prioritises recycled materials, and aims to increase its current 84% technically recyclable plastic in its bottles to 100% by 2025.
Photo: Sarah Pricaz, VP International Marketing, David Bayard, Technical Packaging Director, Raphaelle Archambaud-Sicot, CSR & Sustainable Development Director, Nelson Switzer, Chief Growth Officer for Loop Industries, and Corinne Fugier-Garrel, Packaging Design & Concept Director.