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May 14, 2018 | Sound cap bottle

Himalayan Sparkling, India premium mineral sparkling water introduces a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle.

Bottled in a one-of-its-kind packaging, the innovative sound cap bottle contextualises the origin story of Himalayan natural drinking water. This product innovation is also an extension to the brand’s ‘Raw & Fine’ philosophy, which lies at the heart of how Himalayan water is sourced and bottled to provide an unparalleled taste of 20 years of percolation through layers of Himalayan rock from the highest altitudes to the deepest streams. Presented in a pyramid shaped case, exclusively designed for the 'Sound of Water' bottle, the packaging exudes freshness and pureness of the Himalayas, allowing consumers to traverse through the mighty snow-capped mountains while enjoying the taste of Himalayan Sparkling Himalayan sound cap packaging.

The sound cap has a built-in chip that is triggered when the bottle is opened and silenced when the bottle is closed. The innovation features live sounds of whistling winds, melting mists, drop by drop percolation and rare rock surface liquid percussions, that were captured over 20 years using high altitude radio transmitters and underwater stream synthesizers, installed in the Himalayas. This idea took the team over two years to develop and was implemented through intensive collaboration with sound engineers, time lapse trackers and product design experts across the world. The R&D team at NourishCo has painstakingly ensured that the design and experience is elevated within the product environment.

Himalayan is bottled in Dhaula Kuan, Himachal Pradesh, and available in 200 ml, 500 ml, 750 ml, 1 litre and 1.5 litre bottles.

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