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The Sidel Group has relocated its Iberian base to Barcelona to offer an even better service to its approximately 200 customers in Spain and Portugal. The Sidel Group has been working with key players in the food, beverage, home and personal care markets in this area for more than 25 years. Offering global experience together with genuine local sales and support, this move is part of the Group’s strategy to position itself in dedicated offices in close proximity to its customers.

Enrico Pinazzi, Managing Director of Sidel Iberica and Director Aftersales for Southern Europe Sidel, commenting on the relocation of the Iberian base, said: “Following years of economic uncertainty, it is really important for our Group to accompany the recovery in Spain and Portugal. This is particularly true in the beverage, food, home and personal care (FHPC) categories, where the main players are actively developing their business to support ever-changing consumers’ expectations”.

In 2016, the Spanish economy returned to levels of activity similar to those in 2008 and companies have increased their investment, mainly driven by rising domestic demand. According to Euromonitor, soft drinks packaging volume sales increased by 2% to reach 17.0 billion units. Spain is in third place in the soft drink category in Europe and Central Asia, ranking first for expected growth in this segment. A total volume CAGR (compound annual growth rate) of 3% is expected in soft drinks packaging over the forecast period, with sales reaching 19.5 billion units by 2021. This positive trajectory will impact especially the water and the juice, nectars, soft drinks, isotonics and teas (JNSDIT) segments, where innovation and new product development continue to propel the performance.

Sales of alcoholic drinks also recorded a positive trend, as a total current value growth of 3% was seen over the course of 2016, with volume expected to increase at a CAGR of 2% in 2017. In addition to the expanding economy and rising disposable incomes, the category continues to benefit from the return of Spanish consumers to bars and restaurants as well as the increasing numbers of tourists. Sales volume in beauty and personal care packaging is expected to rise as well, reaching 2.2 billion units by 2020.

The local packaging market has recently seen the economic recovery bring about changes in consumer habits. In the soft drinks category, after years of austerity, smaller packaging formats are replacing those currently used, boosting the development of new, more sophisticated packaging solutions. Spanish consumers can afford higher quality and added-value products, in-creasingly opting for drinks such as bottled water, RTD tea, sports drinks and juice.

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