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The Procter & Gamble Company launched the Fairy Ocean Plastic bottle made completely from post-consumer recycled (PCR) plastic (90%) and ocean plastic (10%). The launch of the bottle aims to raise awareness of the issue of ocean plastic and what can be done to prevent plastic waste from reaching the ocean.

The Fairy Ocean Plastic Bottle has been created in partnership with recycling expert TerraCycle and will reach British consumers in 2018. The UK launch will include 320,000 bottles, the largest production run of recyclable dish soap bottles in the world made using ocean plastic.

With the P&G Fairy Ocean Plastic bottle, and the intent to extend the initiative across other brands and regions in the future, P&G continues to leverage the power of its brands to inspire change. In an effort to divert plastic waste from landfill and the ocean, P&G brands, including Fairy, Dawn, Yes, Dreft and Joy, will continue to divert 8,000 metric tonnes of plastic from landfill for use in transparent plastic bottles, using an average of 40% Post-Consumer Recycled plastic content across 481 million of our transparent dish care bottles globally.

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