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Coca-Cola European Partners has unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter.

Plans envisage to double the amount of recycled plastic in every one of its PET bottles over the next three years – from the current average of 25% to 50% by 2020. To achieve this target it will continue its long term partnership with Clean Tech, which operates Europe’s largest plastic bottle reprocessing facility in Lincolnshire, supporting the circular economy in Great Britain and allowing recycled bottles to return to shop shelves as part of new packs in as little as six weeks.

As part of the new strategy, Coca-Cola will launch a campaign to inspire more consumers to recycle and will continue to work in partnership with others – including the Governments of Great Britain – to improve the current packaging recycling system.

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