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With immediate effect, the drinktec cluster of Messe München und the German organiser of the fairtrade show aim to mutually support their respective trade fairs through corresponding marketing and sales activities. With their combined expertise in beverage, food and packaging technology, the intention is to expand and strength the individual events of both partners. Messe München´s drinktec cluster includes international subsidiary trade shows in South Africa, India and China, and fairtrade organizes specialist trade fairs in Ethiopia, Ghana, Nigeria and Iran.

This cooperation agreement draws together the offer of the individual exhibition platforms, which represent the entire process chain of the food, beverage and packaging industry. “We complement each other perfectly with regard to industries and country portfolios: the drinktec cluster can strengthen its presence on the African continent and further expand the range of fdt Africa with our partner's food technology and Africa expertise. In turn, fairtrade benefits from our global reputation and expertise in the beverage and liquid food industry. Together, we can combine the respective multipliers, partners and media into a global network for the food, beverage and packaging industries, thus guaranteeing our customers trade show platforms with even greater reach,” explains Petra Westphal, Exhibition Group Director of the drinktec cluster.

The following events will be held this year: agrofood Nigeria, from March 28 to 30, 2017 in Lagos; iran food + bev tec from May 23 to 26, 2017 in Tehran; drinktec, from September 11 to 15, 2017 in Munich; agrofood West Africa, from December 5 to 7, 2017 in Accra; and drink technology India, from October 24 to 26, 2018 in Mumbai.

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