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The Procter & Gamble Company announced that Head & Shoulders (H&S) will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic. In partnership with recycling experts TerraCycle and SUEZ, this innovation will come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.

Additionally, P&G announced that in Europe by end of 2018 more than half a billion bottles per year will include up to 25% post-consumer recycled plastic. This represents more than 90% of all the hair care bottles sold in Europe across P&G’s hair care portfolio of flagship brands like Pantene and Head & Shoulders.

The project will require a supply of 2,600 tons of recycled plastic every year – the same weight as eight fully loaded Boeing 747 jumbo jets.

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