drink technology India, the trade fair for the beverage, dairy and liquid-food industry in India, is switching to an annual format and will be held at various locations in the future – every two years in Mumbai, and alternating between New Delhi and Bangalore in the years in between. The objective of these regional spin-offs is to address the beverage, dairy, liquid-food sectors and their respective packaging industries in a more demand-oriented manner.
Alternating between Delhi, Mumbai and Bangalore is intented to make it possible to better address and support customers in specific target groups in the various regions of India. For the first time ever, drink technology India will be held at the Pragati Maidan in New Delhi on October 26–28, 2017—together with IndiaPack and pacprocess India, formerly International PackTech India.
Bhupinder Singh, CEO of Messe Muenchen India, is looking forward to this new challenge: “The foundation of the beverage industry in India is Mumbai, which is why dti will still be held here every two years. But in the years in between, we want to strengthen the presence and the range of attractions for our customers in India. Having dti alternate between New Delhi and Bangalore allows us to bring its know-how to all of India and address specific needs in different regions.”
Markus Kosak, Exhibition Director of drink technology India, feels that this new configuration has plenty of advantages: “Moving into northern and southern India satisfies the best prerequisites for serving India’s entire beverage, dairy and liquid-food industry. By continuing to develop this platform, not only are we giving our customers access to new potential, we are also making new networking opportunities available. In doing so, we give the beverage, dairy and liquid-food industry in India added value.”