Greiner Packaging is establishing a joint venture with the Russian company Plastic System which serves the market under the Souzpromplast brand. Under the name Greiner Packaging System, the joint venture – located in Noginsk – will be driven by a focus on IML, direct printing and larger packaging containers primarily in the food and non-food sector in Russia. Greiner Packaging will be holding the majority of the shares of the new company.
The goal of the joint venture is to reinforce activities in Russia and to drive the market through new innovations. The offerings for the Russian market can be expanded through the site. In particular, the competence in the IML and direct printing sector will be strengthened and the product portfolio expanded to larger packaging units. Synergies with the existing plant will be exploited and new options developed.
“The Russian market offers great potential and, together with our experienced partners, we expect a significant growth spurt. The joint venture will allow us to expand our product portfolio and strengthen our market position as well,” stresses Manfred Stanek, division head of Greiner Packaging International.
The formal closing of the joint venture was in March, with both partners currently working on the implementation of the agreed-upon integration measures.