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A custom-designed squeezy PET bottle from RPC Superfos is helping the UK’s No.1 Hot Pepper Sauce brand achieve greater visibility on shelf.

The new bottle for the Encona ‘Taste Explorers’ range from Grace Foods UK is part of a refreshment of the packaging to help the brand stay competitive. Slightly taller and narrower than its predecessor, it holds the same volume as before but is more visible on shelf thanks to a greater label surface.

Grace Foods sells its products in both glass and plastic packaging. According to Sam Bidgood, brand manage rat Grace Foods, retailers have given positive feedback to the new customised squeezy bottle. He points out that plastic packaging means cost savings, as there are fewer breakages and reduced transportation costs due to lower weight. Also, a change in the pallet configuration means that the storage space can be used more efficiently.

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