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Amcor Rigid Plastics has announced a major new business platform to facilitate small-volume production for emerging beverage companies who seek to reach the market more cost effectively and established high-volume suppliers who want to explore niche markets. Amcor’s Up Start program works closely with growing start-ups like Alkaline Water Co., Scottsdale, AZ, USA, by providing a system to launch niche products and conduct test marketing.

"Our goal is to assist regional and emerging brands with launching their new, custom products and then scale them up to larger equipment platforms," said Frank Lin, director of marketing for Amcor Rigid Plastics’ Beverage Unit.

Amcor’s dedicated network of small-volume platforms (injection moulding and blow moulding) are located at four US sites including Chino, CA, Allentown, PA, Wytheville, VA, and Ames, IA. These locations provide cavitation up to 24 cavities along with small-scale blow equipment. Additionally, these platforms are located near co-packers who fill products for market trials to offer potential freight savings with bottle delivery.

Amcor supplies its Sophi cylindrical PET bottles in 500ml, 700ml, and 1l sizes for Alkaline Water Co.'s Alkaline 88 alkaline drinking water with an 8.8-pH balance. The company, an emerging leader in the enhanced water category, uses electrochemically activated water to create 8.8-pH drinking water without the use of chemicals.

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