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On its Ludwigshafen site, BASF is going to expand the capacities for the production of alpha blue pigments which will be available from fall 2016 onwards. The reddish copper phthalocyanine pigments which – in addition to other blue and green pigments that are based on the same chemistry – are sold by BASF under the Heliogen brand, are characterised by their fastness properties. In addition, alpha blue pigments stand out due to their versatile applicability that includes plastic coloring, printing applications as well as industrial and automotive coatings and paints.

"While this capacity expansion is our response to the growing demand in the market, it also increases our delivery reliability," says Dr. Alexander Haunschild, Senior Vice President of the business unit Pigments & Resins Europe. "Taking into account the latest trends in color, we expect that customer demand for alpha blue pigments is going to continue to increase significantly."

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