2012 – Eastern Europe and Russia

The moment has come, and we are finally about to start our epic Go to Brau Beviale Tour 2012, taking

We are up and about early this morning. We decide to have breakfast at a cafe which is located conveniently

In the normal course of events there would be a lot to do. No chance of that on the ferry.

We slept through breakfast and therefore go directly to get a spot of lunch. I had set the alarm for

We have to get up early. Why is not exactly clear, for on board ship we are on Finnish time,

Our overnight pitch was exceptionally quiet. As we have a little time to spare before my first appointment at Baltika

After an early morning coffee I call my contact at Baltika, to discuss the next steps. It turns out, unfortunately,

We have to get up early. Why is not exactly clear, for on board ship we are on Finnish time,

The whole day is spent driving to Moscow. Outside it is stiflingly hot, and I have the feeling that the

Full of anticipation for my meeting with Coca-Cola Moscow, I pour us all a welcome dose of caffeine. We had

It seems like we’re jinxed. I get up early to sort out my meeting with Pepsi. No joy. I simply